Capability 12 — Newton & Carter LLC
Social Media Services
Social media services: strategy, content planning, channel management, and performance reporting for organizations that communicate with the public every day.
Overview
What it is
Newton & Carter LLC provides social media services as part of its marketing and public relations practice (NAICS 541810, 541820, 541613): the planning, content, and day-to-day channel support that keeps an organization present, consistent, and responsive.
Work is delivered under a documented content process — strategy first, a planned calendar, human review before anything publishes, and reporting that ties activity to outcomes.
Representative activities
What an engagement includes
- Social media strategy and channel planning
- Content calendars and campaign content development
- Social media channel management support
- Social media advertising and promoted content support
- Community management and audience engagement support
- Social listening, monitoring, and issue awareness
- Performance reporting and channel analytics
Put social media services to work
One conversation scopes the problem, the approach, and the first deliverable.