{
  "slug": "campaign-brief",
  "title": "Campaign brief and creative measurement plan",
  "kind": "Synthetic creative sample",
  "purpose": "Shows how message, asset production, permissions and measurement connect.",
  "content": {
    "version": "1.0",
    "scenario": "Fictional library service-awareness campaign",
    "audience": "Residents who do not know how to find digital library services",
    "message": "Find the right service and complete the next step.",
    "deliverables": [
      "Accessible landing page",
      "Editable visual system",
      "Short captioned explainer",
      "Channel copy and publishing schedule"
    ],
    "approvals": [
      "Message and media rights",
      "Accessible production formats",
      "Editorial owner"
    ],
    "measurement": {
      "definition": "Completed service-discovery journeys",
      "baseline": "Measure before launch; no baseline invented here",
      "review": "Compare the same definition and period after publication"
    },
    "limits": "Planning sample only. No client campaign, spend or measured result is claimed."
  }
}